The Bible and Society

How God’s Word is True

Kennedy TV Coverage A Ratings Flop

Posted by Mats on 28/08/2009

Original article

CNN and MSNBC have been covering the Ted Kennedy death virtually non-stop. But it’s not working out so well, per L.A. Times:

Fox News maintained its top ranking among the cable news channels Wednesday as its competitors turned most of their coverage over to the death of Sen. Edward Kennedy. The event didn’t prove to be a major draw for viewers, however. Fox, which covered the story in a more limited fashion, drew an average of 1.37 million viewers throughout the entire day and 2.67 million viewers during prime time, according to Nielsen Media Research.

CNN, which usually dominates during major breaking news events, averaged 711,000 viewers overall and 1.19 million viewers in prime time. MSNBC pulled in 506,000 viewers throughout the day and 984,000 in prime time.

In the key 25- to 54-year-old advertising demographic, Fox had double the audience of its competitors in prime time, averaging 736,000 viewers. CNN and MSNBC were effectively tied, with 321,000 and 318,000, respectively.

So, if people are not particularly interested in watching the Kennedy-death television coverage, what does that say about the likelihood liberal Democrats can exploit Kennedy’s death to rally the nation around a Kennedy-care bill?

Maybe it’s a sign that the Kennedy name does not mean much outside of the circles who supported Kennedy-care before it was called Kennedy-care.


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